In this training, we’ll walk you through a simple system to create a marketing plan that actually works for your building business. You’ll get a clear, no-fluff template you can tailor to suit how you work, who you serve, and what makes your business different. Whether you’re starting from scratch or trying to get more consistent, this session will give you the tools (and confidence) to market with purpose – without needing to become a social media expert.

Learning Objectives: from this session, you will learn about:

1. Understand the key components of an effective marketing plan
2. How to set up your marketing plan template
3. Choosing the right platforms and creating a realistic, repeatable marketing rhythm.

Resources inside ELEVATE that are relevant to this topic include:

• AI TOOLS to Streamline Your Business
• Email Marketing and Automation
• Content Marketing
• Marketing: First Impressions
• Marketing Methods to Build into Your Projects
• Build Your Reputation (Nicole Hatherly)
• Build Your Reputation (Q & A)

Edit this Prompt to suit your business, strategic goals and brand voice (see training session info).

“You’re a world-class content marketing and social media strategist working with a custom residential builder in INSERT LOCATION. Their goal is to become the leading authority in building INSERT IDEAL PROJECT TYPE.

The business — INSERT YOUR BUSINESS — is INSERT YOUR GOALS.

The founders are INSERT FOUNDERS.
Their combined brand voice is INSERT YOUR BRAND VOICE.

They’ve identified a strategic marketing theme: INSERT
Goal: INSERT

Please:
> Review Australian content on INSERT SUBJECT MATTER avoid repeating generic ideas.
> Create 30 content ideas specifically designed for social media (Instagram, Facebook, LinkedIn).

Each idea must include:
> A title or working headline
> A goal (what this post achieves)
> A general description / content suggestion
> A note on how this supports INSERT BUILDING COMPANY’s brand strategy, voice, and authority

Keep ideas lightweight and quick to produce (e.g. 1-2 image carousels, Reels, captions) — so they can be repurposed later into blogs, emails, or lead magnets.

You’re building a content library that works like breadcrumbs – leading the right people toward INSERT BUILDING COMPANY, while positioning them as the builder to call first.”